Daoxiangcun means Paddy Fragrance Cottage, it is famous brand of foodstuff stores in Beijing. It was first founded in 1895, and it was the first to produce food with a southern Chinese flavour in Beijing.

Its foods were extensively favored by the people of all walks of life. During his stay in Beijing, great writer Lu Xun often shopped there and recorded that in his diary. I like Daoxiangcun delicious too, so I often shoping there and bloging that in my blog :D

Daoxiangcun produces 12 series of products containing a total of more than 400 kinds of foods, including Chinese and western cakes, cooked meat products, deep-frozen foods, snacks and traditional festival foods. Its three most competitive products are:

• sweet dumplings for the Lantern Festival;
• zongzi for the Dragon Boat Festival;
• moon-cakes for the Moon Festival;

Haha, I have blogged moon-cakes and the Moon Festival in my blog, I will blogging sweet dumplings, zongzi in future.

Beijingers prefer Daoxiangcun products because they carry on old traditions and are innovative at the same time. They also recognize that Daoxiangcun puts its good name before all else.